Action plans Jenna Hellberg Action plans Jenna Hellberg

Jenny, architectural designer

JENNY, ARCHITECTURAL DESIGNER

Jenny was working 6-day weeks and wanted to reclaim her weekends, but she wasn’t sure that there were any tasks that she could spend less time on.

Key action steps:

A strategy that allowed her to drastically reduce time spent on social media, which was her most time-intensive (but least lucrative) marketing task.

Streamlining her custom client proposal into something that took her one day to complete instead of two.

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Danbee, global inclusion specialist

DANBEE, DESIGNER AND GLOBAL INCLUSION SPECIALIST

Instead of doing what she had wanted to do, Danbee was filling her work days with less important tasks and dragging out client work that she used to be able to complete in less time. This was getting in the way of her plan to work fewer hours.

Key actions:

Picking one offer to promote at a time, to free up space to work on business updates.

Potentially alternating promotional periods with content creation periods (YouTube).

Re-evaluating how her interest in diversity & inclusivity could fit into her work.

Creating space for thinking, courses and drawing.

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Danbee, global inclusion specialist

Danbee was able to tackle projects she had been putting off, reduce her work hours *and* make time for creative hobbies.

“It’s so freeing and satisfying to know that when I’m working, I’m spending my time on things that have the biggest impact on my business. I had been talking about working less for months – now, I’m actually working less.”

DANBEE, DESIGNER AND GLOBAL INCLUSION SPECIALIST

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Lorin, brand designer

LORIN, BRAND DESIGNER

Lorin had created lots of routines and systems around her business and family, but she didn’t have any for herself.

Key actions:

Examine what she wants her life to look like.

Created an evening routine that prepares her busy mornings to feel manageable.

Signed up for Barre classes (that she goes to twice a week.)

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Anusha, self-care product shop owner

ANUSHA, SELF-CARE PRODUCT SHOP OWNER

Anusha was putting a lot of pressure on herself to contribute financially to the family, which led to working “24/7” and overwhelming stress.

Key action steps:

To redefine what it meant for her to contribute to her family.

To bring joy back into her business by experimenting with new products and doing marketing in a way that feels good to her.

To set a clear stop time for the day, to have more time for her family and to wind down for sleep.

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Jessica, photographer

JESSICA, PHOTOGRAPHER

Jess wanted to be able to spend her work hours more productively before her son comes home from school – while also making time for movement.

Key action steps:

“Warming up” with smaller tasks in the morning, so that she’s free to do deep work after lunch when it’s easier for her to focus.

Getting admin&misc work done side-by-side with her son while he does homework.

Incorporating some self-care into her time with her son (for example walking the dog together) to recharge.

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Cassie, copywriter

CASSIE, COPYWRITER

After her first year in business, Cassie was booked out with clients. She felt like she was being pulled in 170 directions all day, which made it hard to do focused work.

Key action steps:

Cassie was already planning on setting up a CRM and getting a VA to free up time from the BTS stuff.

Restricting client onboarding and calls to certain days of the week.

Blocking off one week per month from calls to work ON her business, as well as restore energy and creativity.

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Maryia, photographer

MARYIA, PHOTOGRAPHER

Maryia was working (or thinking about work) all the time, which was tiring. She wanted to get out of her “constant work mode” and find time to slow down.

Incorporating calming and fun activities into her life, and taking Sundays off.

Setting (kind) boundaries towards friends and acquaintances who asker for her services for free.

Doing a few marketing tasks consistently (vs testing out new ones before old ones have time to have an effect), like continuing to stay active in a Fb group that has brought her lots of clients.

Raising her rates, so that she doesn’t need to overbook herself to reach her income goals.

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Larissa, brand strategist

Larissa feels more focused and clear on what she needs to work on.

“Jenna helped me understand how to focus on my 'important but not urgent’ tasks, and also how to make planning my weekly to-dos fun and joyful.”

LARISSA, BRAND DESIGNER

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Jenny, architectural designer

Jenny was able to go from a 6-day workweek to a 5-day one, without negatively impacting her progress.

“My time on marketing has been hugely reduced so I can focus on the drawing and design work that I really love. I'm feeling more confident about ignoring the 'shoulds' and sticking to the 'what works for me'.”

JENNY, ARCHITECTURAL DESIGNER

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Mandy, digital marketer

Mandy freed up space to bring more clients in.

“My biggest takeaway is that I don't need to EARN my breaks or self-care. Putting my own needs first will actually help me be more productive and do better work than if I drain myself of all my energy.”

MANDY, DIGITAL MARKETER

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Tiffany, photographer

Tiffany is more protective of her schedule.

“I've felt so much calmer and in control, and capable rather than overwhelmed and getting upset at myself for not being able to stuff more into less time. I'm more aware of trying to pick the things to do that have the greatest impact, but also working on being ok with doing a little bit of something. “

TIFFANY, PHOTOGRAPHER

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Anusha, online shop owner

Anusha now stops working by 6pm, and prioritizes what's important to her.

“Jenna was very attentive and patient, and provided me with good insight and a different view that has impacted my daily life positively. I loved the follow-up pdf listing the main points of our discussion as well as the follow-up messages. I got easy, actionable steps to make positive changes.”

ANUSHA, THULISA NATURALS

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Lorin, brand designer

Lorin put in place routines for herself – when before her routines only centered around her work and family.

“ You really feel like Jenna's working with the whole version of you - not just the part that runs a business. In many ways working with Jenna has been a process of realigning myself to things I really value in my life and ensuring I’m creating space for them, *and* myself.”

LORIN, BRAND DESIGNER

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Time freedom

Time freedom

  • Reduced their work hours while still hitting their income goals for the year

  • Spent more time away from their business without feeling guilty or anxious about it

  • Shortened their workweek from 6 days to 5

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Increased productivity

Increased productivity

  • Followed through on the cool/fun/important projects and updates they had been putting off

  • Made it easier to stay focused on the tasks they had planned

  • Has clarity on what to work on each morning

  • Has a daily rhythm that supports their creativity

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Streamlined practices

Streamlined practices

  • Freed up space in their schedule for more clients and billable design work

  • Simplified areas of business that were taking too much time

  • Stopped overbooking their schedule

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Better feels

Feels better

  • A boost in energy and motivation after a long period of feeling overwhelmed and overworked

  • Created space for themselves (vs just the business and the family) in their everyday routines

  • Feels less self-judgment when things don’t go to plan

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